Meet Dia color, our new upgraded alkaline demi-permanent. Dia color compensates melanin loss for up to 70% grey coverage and 6 weeks of gloss color with 2x shine.* Providing high visibility for every reflect and 100% true-to-tone reflects for vibrant color. Formulated with Melanin Gap Filler technology to fill gaps from lost melanin by reinjecting color inside the fiber. Up to 92% natural origin formula** with no ammonia. The texture is creamy for easy mixing, application, and rinsing with a quick 20-minute processing time. Your favorite alkaline demi, Dia Richesse, reimaged to new Dia color. • Up to 70% grey coverage. With Melanin Gap Filler Technology to fill gaps from lost melanin by rein

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• Free Canadian shipping on orders over $59, otherwise $8.95. Delivery in 2 to 5 business days
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• Unopened products can be exchanged within 10 days, in store or by mail. Exchange only, no refunds